It’s a juggernaut. It’s unstoppable. In 32 days it has shot passed 500 million U.S. and eclipsed 1 billion worldwide. It’s laying other film openings to waste. Sherlock’s mystery wasn’t enough. I’m part of the cult. I went on opening weekend –actually, at midnight on Thursday- and have since seen the film two more times. I can’t help it; I love blue people and Marines with identity crises I must say though, this last time I strapped on the 3-D specs and took the wild ride to Pandora, something was different. Not that I didn’t like it as much, I did. And when I looked around at the audience I saw that they did too, immensely. As I saw the masses diving into their popcorn and simultaneously diving into the lush 3-D world, a sick thought jumped into my head…

Could the incredible popularity of Avatar be bad for cinema?